Brent van der Heiden is the Co-Founder and CEO of MapMetrics and MapAtlas, where he is building the infrastructure layer for the next generation of location intelligence. MapMetrics is a Web3 navigation platform that rewards users for contributing real-time road and mapping data, creating one of the largest community-driven geospatial datasets in Europe. MapAtlas translates that data into developer-friendly APIs for geocoding, routing, and search, offering a privacy-first, GDPR-compliant alternative to legacy mapping providers.

With a background spanning geospatial technology, software engineering, and strategic partnerships, Brent's work sits at the intersection of decentralized data infrastructure and enterprise-grade location services. He has led MapAtlas from concept to commercial launch across European markets, building partnerships with developers and organisations seeking AI searchability through accurate, structured data backing rather than reliance on legacy platforms.

Brent holds a Master's in Marketing from Rome Business School. Before MapMetrics, he scaled marketing and product teams internationally across mobility and demand generation. He is regularly invited as a speaker on decentralisation, AI-driven search, and the role of structured data in the future of location intelligence.